landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
PORTFOLIO
Creating an online portfolio or resume is a fantastic way to showcase your skills, work and experience. It’s all about marketing and communicating your own unique personality.
You’ll want to put your best foot forward to impress potential clients or employers and make it super easy for users to navigate every section of the site. Your site will act as a business card, so aim to represent yourself well, including your tech skills
Even if you are not selling something online, giving your business an online presence is a must. Allowing people to find you using a Google search can bring in new clientele and expose you to a whole new audience. Your website is a perfect way to present your business and explain who you are and what you do. Create a fun and informative ‘About Us’ page to show off the people behind the business.
Present past experience and credentials so your customers can feel confident about what your business can do for them. Make it extremely easy to get in touch by placing your contact information in prominent places throughout your site.
WEBSITE.
As a professional offering services, you know that having an online presence is a great way to generate leads and find customers. Your objective is to get your name out and show off your great reputation. Similar to an online store, your service website helps you gain customers and secure sales — except here you’re selling your own skills and services.
To best present your website, display your contact details up front, but use customer reviews and testimonials to push new clients to get in touch. Give people all the information they’d want before testing out your services. As a personal trainer, for example, you could post a schedule of classes. A beautician would include a price list and booking section.
STORE.
If you’re selling a product, establishing an online store is a no-brainer. The electronic era has done away with opening hours and customers now have 24/7 access to online shopping.
The online shopping experience is on the rise according to a survey by UPS, with consumers reporting that they bought more of their purchases on the web than in stores. Both new and established businesses are moving their stores online to allow easy access for customers all over the globe.
COURSES.
Educational institutions, Mentors and Coaches haven’t always been popular, but lately more and more they are understanding the potential of an online platform
The website must look professional to draw in future students, but should also be accessible and user friendly. Education websites tend to include a great deal of information, how to get there, alumni or a list of majors or programs — so easy site navigation is crucial.