DESIGN.
- Clearly communicates who you are and what you value as a brand;
- Is visually appealing: simple, clean and uncluttered goes a long way;
- Is classic, not trendy: the last thing you want is for your logo to go out of style in 6 months;
- Plays along with your industry’s standards—and if you veer off, do so deliberately;
- Makes a lasting impression on your audience.
BOOK.
Your brand style guide communicates your company’s design standards to your whole group. Having this document to reference for expected standards will make the lives of your designers, writers, and developers much easier and give them a solid framework to use as a starting point for their work.
DESIGN.
Graphic design helps create a powerful impression in a business world with a lot of competition among the businesses of all scales, Such impressions helps customers to remember your product and your brand.
All the design related to your business (including logo, packaging, leaflets, business cards etc.) are a strong sign of your professionalism. A professional appearance distinguishes your product, and business, from others, allowing you to gain new customers.
Quality graphic designs help your business gain credibility. Such credibility plays an important role, particularly when the competition in your industry is intense. Customers are more likely to buy products that come with better credibility.